We invested in Plus Wellbeing because Eric Rosenkranz is building from lived experience, not theory. Having discovered that food can be more powerful than medicine, and with experience as a volunteer EMT alongside successful careers at Microsoft and Google, Eric brings unique capabilities to address one of the world’s most critical problems: nutrition-centered illness. By combining licensed dietitians with clinical-grade AI, Plus Wellbeing delivers personalized nutrition that is understandable, actionable, and easy to implement.